Blog Requirements & Rubric

Final project: YOUR BLOG 


Your final blog must include all of the following components: 

  • An About page 
  • Blogroll 
  • 6-10 entries of approximately 300-600 words each 
  • At least four visuals (photos, videos, graphs, illustrations,…), though depending on your audience and context you may need more 

You must submit a complete blog by midnight on Tuesday, 4/17 to receive credit for the course. 


There are many ways to define the success of a blog. Some familiar measures are quantitative – page views, links, comments, shares, revenue. Others are more subjective – originality, depth, elegance, personal satisfaction and growth. 

The grade you receive on your blog for this course may ultimately be the least important measure of its success. What likely matters more is how proud you feel of the work you’ve done; the effects you notice that blogging has on your thinking, writing, attention, or relationships; the visions beginning to form for how your blog may evolve beyond the window of our half-semester. After all, seven weeks is far too short a time for a blog to become fully realized (and certainly too little time to rack up significant data about your blog’s ability to attract and maintain an audience). Building a presence and a community online takes patient and persistent effort. 

While there are many things that our rubric cannot measure, the assessment of your blog for Writing 201 will focus on its rhetorical effectiveness. In grading your final blog, I will look for the following:

  • Clearly defined audience and purpose, and rhetorical choices fitting for that audience and purpose
  • Clear sense of the genre your blog belongs to, and appropriate use of the conventions of that genre (or a clear purpose for any deviations from those conventions)
  • Clear sense of the niche your blog fits into, as well as a clear sense of what differentiates your blog from others within that niche
  • Development of a recognizable blogging voice that builds on your personality, passions, and values – while also appropriately meeting the needs of your defined purpose and audience (including appropriate vocabulary/grammar/usage/mechanics)
  • Deft positioning within your field with appropriate links (in posts and blogroll) and references; AND appropriate use of citation methods for references, links, images, and any other applicable content 
  • Effectively telling your story – in About page, within each post, and between posts 
  • Adherence to ethical blogging practices (cf. Rebecca Blood’s “Weblog Ethics”)
  • Rhetorically appropriate and effective (perhaps even beautiful) design, including deployment of images and other visual media
  • Fluid navigation – links that work, menus/widgets/etc. that function as intended and are easy to find and use

A blog that demonstrates a superior performance in all of these areas will receive an A.

A blog that demonstrates good/strong performance in almost all of these areas will receive a B.

A blog that demonstrates a fair but underdeveloped performance across many of these areas will receive a C.

A blog that demonstrates a limited or poor performance in many of these areas will receive a D.

A blog that fails to meet the minimum requirements and standards will receive an E.